Travolution Awards 2007 - Winners

Kevin May
Kevin May
April 25, 2007 10:51 AM GMT

The winners of the Travolution Awards have been unveiled at a ceremony in London:

Photos from the event are available on Flickr

ADVERTISING AWARDS

Best Use of Online Advertising

Love Creative for STA Travel
Harvest Digital for Cruise Thomas Cook
Harvest Digital for Cheapflights
KitCatt Nohr for Virgin Holidays
Agency.com for BA.com

WINNER: Love Creative for STA Travel

“The Bling campaign was a superb example of how to engage the target audience of a brand. Compelling, interactive – a perfect multi-media campaign.”

Best Use of Affiliate Advertising

The Dedicated Partnership for UKSeries.com
Affilinet for Paramount Hotels
Buy.at for LateRooms

WINNER: Buy.at for LateRooms

“In a difficult category to judge, Buy.at demonstrated clear financial gain and built clear and engaging creative across the affiliate network.”

Best Use of CRM

CreatorMail for Thomson
Lastminute.com (in-house)

WINNER: CreatorMail for Thomson

“This entry had everything: personalised, creative, relevant to the consumer, on-brand, and a strong call to action.”

MARKETING & INNOVATION AWARDS

Best Use of Social Media

Jumeirah Hotels – The JCast
TravellersPoint maps
STA Travel Blogs
EnjoyEngland/Yahoo! Answers
Avis WeTryHarder Blog
Select World Travel Blog

WINNER: STA Travel Blogs

“The winner offered a complete service to travellers, using mobile, video and maps within the blog to encourage excellent community participation.”

Best Agency for Search Engine Optimisation

Neutralize for Justtheflight.co.uk
Spannerworks for SN Brussels Airlines
Tamar for National Car Rental
Greenlight for Monarch Airlines
BigMouthMedia for Superbreak

WINNER: Neutralize for Justtheflight.co.uk

“Neutralize produced a strategy that saw a huge increase in organic traffic through search and a significant increase in bookings, as well as cutting advertising spend.”

Best Agency for Website Design

Adams Creative for TravelOwl.co.uk
Designate Communications for Wales In Style
Five By Five for Island Cruises and Club 18-30
Netizen Digital for various
Fortune Cookie for Kuoni UK
Nucleus for various

WINNER: Designate Communications for Wales In Style

“This site was a clear winner and the design took into account precisely the type of audience it was hoping to attract.”

TRAVEL AGENT AWARDS

Best Travel Agent Website

RailChoice
Travel Designers
Isango.com
STA Travel
Expedia.co.uk
WhyDontYou.com
TravelRepublic
PackYourBags.com
Expedia Corporate Travel

HIGHLY COMMENDED: STA Travel

"The site clearly understands its target audience and has grabbed social media by the horns, ensuring an excellent all-round experience for users."

WINNER: Expedia.co.uk

“Expedia is setting the benchmark for which others should follow. The ‘Inspirator’ tool is superb and they clearly understand their customers, giving the right information at the right time.”


Best Use of Technology

DirectLine Holidays
Door2Tour.com
Comtec
Dolphin Dynamics
Touch Clarity

WINNER: Touch Clarity

“An excellent way to ensure a website targets its consumers with the right message. This highly innovative system delivers marketing opportunities to customers in a fantastic way.”


TOUR OPERATOR AWARDS

Best Tour Operator Website

Leger Holidays
Thomson
VisitBattlefields.com
Voyages Jules Verne
Sunisle.co.uk
• Kuoni.co.uk
VillaPlus
OnTheGoTours.com
DirectSki.com
ErnaLow.co.uk

WINNER: Voyages Jules Verne

“A fantastic website. Voyages Jules Verne has managed to combine fun and inspiration in a way that really works online.”

Best Use of Technology

Adventure Company/Netizen Digital
• Kuoni

WINNER: Adventure Company/Netizen Digital

“An innovative use of Google Earth which appeals to the target audience, adding an enormous amount of value to the user experience.”


SUPPLIER AWARDS

Best Hotel Website

• Paramount-Hotels.co.uk
• Jumeirah.com
BestWestern.co.uk
Hyatt.com
Sheraton.com
VonEssenHotels.co.uk

WINNER: Paramount-Hotels.co.uk

“An excellent website, and a clear winner. The design and feel of the site demonstrated the experience of staying in the hotel beautifully.”

Best Airline Website

FlySilverjet.com
BA.com
FlyBMI.com
ThomsonFly.com
VirginAtlantic.com

HIGHLY COMMENDED: BA.com

"The site has managed to provide a superb user interface which handles the enormous amount of content extremely well. A seamless and very clean experience."

WINNER: FlySilverJet.com

“SilverJet showed excellent clarity throughout the navigation on the site plus a refreshing honesty and transparency with pricing. The design and additional features have embraced a niche and target market superbly.”

Best Travel Insurance Website

GoTravelInsurance.co.uk
JourneysTravel.co.uk/InsureMore.co.uk
1StopTravelInsurance.co.uk

WINNER: GoTravelInsurance.co.uk

“Clean, simple, engaging website and very easy-to-use. It has excellent use of extra information and signposting.”

Best Car Hire Website

USRentacar.co.uk
TaxiTransfers.co.uk
HolidayAutos.co.uk
Avis.co.uk

WINNER: HolidayAutos.co.uk

“Holiday Autos has made excellent use of images and icons. A clean booking process with fresh, interesting destination content as well as a innovative flight look-up system.”


TRAVEL INFORMATION AWARDS

Best Travel Portal

TravellersPoint.com
TravelGator.com
WalesInStyle.com
WAYN.com
EnjoyEngland.com
TripAdvisor.co.uk
Viator.com
Yahoo.co.uk/Travel

WINNER: TripAdvisor.co.uk

“TripAdvisor is maintaining its dominant position simply because of its ease of use for searching, interacting, and ensuring the user can go further and make a booking.”

Best Meta Search/Price Comparison Website

Kinkaa.com
Australia Travel Market
Cheapflights.co.uk
Sidestep.com
TravelSupermarket.com
Kelkoo Travel

WINNER: TravelSupermarket.com

“In an increasingly competitive market TravelSupermarket is still leader in breadth of content and competitive pricing, with a user-friendly environment and helpful features.”

Best Use of Technology

Teletext Holidays Linguabot
IfYouSki.com
• Cheapflights.co.uk Partner Portal
Icelolly.com TV
Online Travel Brochures

WINNER: IfYouSki.com

“An all-round excellent use of technology, with maps, interactivity, webcams, and much more. This is a great illustration of how and when to use technology that engages consumers in a truly innovative way.”

TRAVOLUTION SM@RT AGENT OF THE YEAR

Mann Link Travel
Sunmaster
Coachtrips.com
Select World Travel
C&B Maddocks Travel
Travelcare

WINNER: Coachtrips.com

NEWCOMER OF THE YEAR

• Isango.com
TravelZoo UK
Sidestep UK

WINNER: SideStep UK

“Sidestep has made an immediate impact on the UK travel search market and great things are now expected of it. Its use of cutting edge technology and a superb user interface has ensured others in its sector will watch closely as to how much it can achieve.”


ONLINE TRAVEL BRAND OF THE YEAR

Shortlist to be decided from winners of Best Travel Agent Website, Best Tour Operator Website, Best Airline Website, Best Hotel Website, Best Car Hire Website, Best Travel Portal and Best Meta Search/Price Comparison Website categories.

WINNER: Expedia.co.uk

TRAVOLUTION ACHIEVEMENT AWARD

Brent Hoberman

Comments

Jobs in Travel
Travolution - Pure Genie

Specialists in digital recruitment featuring a wide range of jobs.

Travolution - Pure GenieSearch for Travel jobs