Analysis
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Travolution Generations
(20 September 2007)
(20 September 2007)
Travolution Generations is a collection of articles, exclusive research and analysis examining how different consumer age groups interact with travel brands on the internet.
Research:
- Do consumers act their age on the web? (quantitative survey of 3,500 consumers)
- Keeping an eye on travel (eyetracking study)
- Focusing on the ages (focus groups)
- Diaries of buying travel online
Analysis:
- 100 ways to reach four generations (Adam Woods brings together top marketing tips)
- Having designs on the target market (David Bicknell examines the role of web design)
- Reaching over the age barrier (Piers Ford asks if marketing is the key to reaching generations)
- Playing the generation game (Rob Solomon, CEO of Sidestep, with a first-hand view)
- Are you read for tomorrow's world? (Tricia Holly Davis asks academics, economists and senior industry figures)
Tests:
- Site Seeing (Peter Matthews casts his eye over STA Travel, Saga Holidays and OneAndOnlyResorts)
- Road Test (Janek Mistry examines eight websites for their search engine friendliness)
Comment:
- What is Travolution Generations? (Kevin May and Tricia Holly Davis explain the Generations project)
- Study shows us the way forward (Leon Beckenham, AOL travel editor)
- Mastering the tools of the trade (Tim Frankcom, general manager, Yahoo! Travel Europe)
