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De Vere Hotels appoints DBD Media for search engine marketing
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De Vere Hotels has appointed DBD Media to handle its search engine marketing brief.
The move follows De Vere’s decision to merge its three business units – hotels, resorts and venues – as well as their related websites.
The company's future strategy is to have a single online marketing strategy.
DBD had been working on PPC advertising for De Vere venues but is now charged with driving traffic and online bookings through PPC advertising and search engine optimisation across the portfolio.
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