- TTE 2012: Mobile strategy vital for business success »
- Thomson.co.uk enjoys busiest January ever »
- OTA association calls for reprieve on Flight Plus 'sledgehammer' »
- TTE 2012: Teletext Holidays predicts 'video revolution' »
- Cheapflights identifies traits based on smartphone choice »
- SiteMinder predicts 2012 online hotel trends »
- Sabre chief expects market to confound expectations »
- Nucleus study finds 'stunning' growth in mobile browsing »
- In Depth: How mobile marketing is helping the travel industry explore new territory »
- TTE Preview: Sabre targets leisure agents with new online booking engine »
- Travelport unveils free mobile travel app »
- Booking.com added to Travelport booking engine »
- TTE Preview: QuBit unveils 'intelligent' feedback tool »
- 'Appalling' Groupon will 'trash your brand', says BA and Tui »
- Social media listen plots impact of Costa cruise disaster »
- Travelport agent survey finds support for GDS ancillary sales »
- OTAs offered new rail booking tech »
- Cathay Pacific to suspend bookings for tech switch-over »
- BMI claims hotel sales uplift thanks to EAN Smart Cross Sell »
- 'Spanair collapse shows need for Atol reform' says OTA association »
Continental enlists Silverpop to boost customer loyalty
Comments
Continental Airlines has joined forces with email marketing specialist Silverpop to help increase customer loyalty in the UK and Ireland.
The deal gives Continental access to Silverpop’s Send Time Optimisation tool enabling the airline to send targeted emails when customers are most likely to open them as well as a Share-to-Social service allowing customers to share messages on social networking sites.
Continental Airlines plans to integrate Silverpop’s tools into its existing campaigns which include special fares messages to subscribers, quarterly newsletters and updates on increased services and onboard innovations.
Silverpop already works with a number of travel industry customers including East Coast Trains which extended its reach by placing social media links within its emails with an open rate of 17% on emails that were shared on social networks and a 33% of those opening the link went on to click on the content.
Related Articles
Comments
Travolution on Twitter
Recent Activity on Facebook
Most ReadMost Popular DiscussionsLatest Comments
- © Travel Weekly Group Ltd 2011.
- About us
- Contact us
- Advertise
- Terms & Conditions
- Disclaimer
- Privacy
- Site Map
- Mobile