Easytobook.com crowdsources for site redesign

by Emily Ashwell
by Emily Ashwell
May 4, 2012 03:20 PM GMT

Easytobook.com has enlisted its most engaged Facebook fans to help redesign the website.

The company claims to have broken away from conventional redesign, which founder and chief executive Omri Amir says many companies stick to for fear of a backlash from users who don’t want too many changes. He said if companies follow a design process based around users, they can launch a more revolutionary redesign.

“The landscape is changing from dinosaur hotel directories to a place where the customer is in the lead. You can’t get away with any website and service based on search engine optimization anymore; customers demand a new approach in web design that we will pursue in the years to come,” said Amir.

The Facebook fans tested mock-up pages. The new design includes bigger photos of hotels, attractions and destinations, clearer buttons and guidance.

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