A cruise application for iPhone and iPad has been introduced by Fred Olsen Cruise Lines as its older passenger base embraces mobile technology.
Statistics from the cruise line show that in April 2011, just 1,484 passengers accessed its website using an iPad and 1,322 an iPhone.
The iPad number soared by 900% to almost 15,000 visitors in the same month this year, while the iPhone growth – at 5,628 users – was over 325%.
Sales and marketing director Nathan Philpot said: “There is an increasing demand amongst our ‘young-at-heart’ cruisers to embrace the latest technology when researching and booking a cruise holiday, and the use of mobile devices such as iPhones and iPads amongst the over 55s – our core demographic – is on the rise.”
Mintel research in April found that the use of mobile phones among a more mature demographic is more prevalent than surfing the web. Out of those interviewed between the ages of 55 and 74, 88.5% reported using a mobile phone, 68.5% were frequent internet visitors, and 66% used broadband.
Features of the app include the ability to:
The app is available at the Apple App Store.
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