Tui Travel-owned LateRooms.com will go live with the next stage of its multi-million pound television advertising campaign this evening.
Borrowing from the successful Nescafé Gold Blend coffee ads from the eighties the new advert will follow the development of the on-screen relationship of young couple Ben and Lucy.
The couple, who featured last year when the campaign debuted, will be seen in the 60-second ad during prime-time breaks starting tonight (Friday) during Coronation Street, as their relationship develops.
LateRooms.com is using the strapline “For Your Every Need” and is supporting the TV campaign with print, online and outdoor marketing activity.
Offline a LateRooms.com ‘Need Squad’ team of employees will be visiting four UK cities this month to give away £10,000 of hotel stays and will be active throughout 2013.
Lynda Matthews, offline marketing manager at LateRooms.com, said: “Our customers loved watching Ben and Lucy's story unfold throughout 2012 so we're delighted to be able to bring the characters back in 2013.
"Seeing them in more real-life situations has allowed us to illustrate that we really do have a hotel for your every need at LateRooms.com.
“We have also got lots of gossip and behind the scenes glimpses into Ben and Lucy’s relationship on the LateRooms.com blog, so our customers can get to know our lovebirds even better.”
The 1980s Nescafé ads featured Antony Head and Sharon Maughn and were voted the most romantic of all time.
LateRooms.com is again working with Bafta-winning British director David Kerr on the campaign and advertising agency Beattie McGuinness Bungay.
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