Family-run Directski.com has created an online direct-sell camping holiday company offering sites in Italy, Spain, France, Austria, Croatia and Hungary.
Bliss Camping is providing breaks to more than 60 holiday villages, claiming to include the largest range in Italy available in the UK and Ireland.
Summer holidays are based on mobile homes, with gardens or terraces, in campsites and holiday villages with on-site activities, including swimming pools and water parks, kids' clubs, playgrounds, restaurants, bars and shops, sports facilities and hire of boats, bikes and water sports equipment.
Director Neal Collins said: "We've applied the same principles of ease of booking, exceptional value for money and carefully chosen holiday accommodation as we did with our online ski companies, Directski.com, Ski Beat and Ski McNeill, to bring to the market summer holidays in destinations known for offering quality, kid and parent friendly holiday experiences.
“We don't have expensive high street shops or glossy brochures and we encourage our customers to book and manage their bookings online, all of which means we can offer exceptional holidays at the best possible prices".
He added: "Our management team has enjoyed many campsite holidays - both as children and now as parents of our own children.
“We know how important it is to get the right mix of activities for the kids and space for the parents to relax too. This will be evident through in our selection of campsites and holiday villages and our honest, no nonsense advice and descriptions - they really were written by mums and dads for mums and dads."
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