Travel and lifestyle social website Wayn has been redesigned with a transformation of the platform to help users on a journey of "destination discovery".
The platform includes a Pinterest-style wall, in the context of destinations around the world.
This showcases pictures added by users but also those who live there, who have been and who wants to go, as well as tips and questions added by users and places to visit.
Members can search or browse any destination and filter it by their Wayn, Facebook and Foursquare networks to find recommendations on where to go and what to do, based on what others have already experienced. Users can also filter the results by people or content type.
Content that they like can be pinned to their profile. Eventually, they will be able to create customised collections of their favourite things and share them with others.
Chief executive and co-founder Peter Ward, said: “We believe that we are on the road to developing the next generation social travel platform.
“The relaunch is the first step; we have numerous exciting features still to be released over the coming months.
“Our focus in the past has been on connecting people, whereas our focus is now on building a recommendation engine for where to go and what to do, as well as who to meet.”
He added: “We are extremely proud of the new platform, which whilst only 10% of the vision, is designed to encourage users to share their experiences, meet people and discover the best places to go to as well as what to do once they get there. We have re-built parts of the site from the ground up, consulting our users at every stage.
“A selection of current and new users have had the opportunity to test the site in advance, to ensure that we get the first version of the new vision, absolutely right. Now, engaging with locals, experienced travellers who've been and budding jet-setters who want to go to any destination, has never been easier.”
Wayn has more 50 global tourist boards, airlines, hotels and operators as partners and claims 21 million members.
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