The Office of Fair Trading (OFT) has decided not to investigate the anticipated $632 million acquisition by US travel giant Expedia of hotel search company Trivago.
The OFT said the acquisition “does not qualify for investigation”, following Expedia’s plans to buy a 61.6% majority stake in Trivago.
Trivago, whose headquarters are based in Düsseldorf, Germany, was founded in 2005, and says it compares hotel rates from more than 600,000 hotels on over 150 booking sites worldwide, and receives 20 million visitors per month.
Earlier this year, Expedia agreed a deal with authenticated online review service Feefo. Expedia will use Feefo to gather feedback on its service, not on the product it sells, and hotel reviews will continue to be gathered through existing technology.
Expedia’s business travel arm Egencia announced last month that it was opening new city centre offices in Manchester.
Investment in the customer service centre at Piccadilly Place is the result of consistent annual business growth for the company which marked its tenth anniversary last year.
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