Norwegian Air picks Performance Horizon Group to manage UK affiliate campaign

Budget carrier Norwegian Air Shuttle ASA has appointed Vizeum and Performance Horizon Group (PHG) to manage its online performance marketing campaign in the UK.

PHG’s ExactView technology has been developed to allow firms to bring their big affiliates in-house and to better optimise conversions and track sales across multiple platforms.

The campaign will be managed by Vizeum, the communications planning and buying agency.

ExactView will provide Norweigan Air and Vizeum with the date needed to allow them to maximise revenue opportunities, PHG said.

Nicola West, performance director for Vizeum, said: “Norwegian Air is a forward thinking company which understands the value of performance marketing.

“We were tasked with setting up an affiliate programme and launching within four weeks, which we achieved through the tremendous efforts of the team here and hands on support from PHG.

“Our goal now is to connect with those partners and develop aggressive growth strategies. Ensuring brand, affiliates and aggregators are all working together.”

Sean Sewell, business development director for PHG, added: “We managed to deliver this campaign very quickly, with all testing carried out and a branded sign-up page and login screen ready to go within weeks of confirmation. This is testament to the PHG technical team who have accomplished an incredible job in such a short time scale.

“We are excited to be working with Norwegian Air and Vizeum and extremely proud that our infrastructure will be the springboard for this launch. Our real time reporting, unrivalled flexibility around commission settings and ability to show meta data as part of the performance reporting means we’re gaining increasing traction within the travel sector.”

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