Gogo teams up with Webtrends for in-flight insight

In-flight wireless digital entertainment provider Gogo has brought in Webtrends to gain insight into customer interaction with its service.

Webtrends Streams will allow Gogo to track visitor interactions in real time so it can optimise its offering, customer engagement and, ultimately, digital business.

Gogo’s services are available on more than 1,800 aircraft. Webtrends Streams will allow Gogo to test and experiment with new products and services.

Ash El Difrawi, Chief Commercial Officer at Gogo said: "We are excited to use Webtrends Streams to better understand how our customers use our products and services.

"We pride ourselves on providing exceptional service and see this as a way to continually improve the in-flight experience."

Alex Yoder, chief executive of Webtrends added: "Webtrends Streams allows companies like Gogo to observe their customers in the moment and act on information without any delay.

"Enterprises of all sizes can benefit from an increase in the speed, relevance and effectiveness of their online marketing. We’re proud to partner with Gogo and companies like it to redefine the future of consumer engagement and the digital experience."

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