Online bookings in Saudi Arabia are expected to exceed $1.9 billion next year, according to new research.
This means web sales in the country are forecast to almost double since 2011, when the online travel sector was valued at $1 billion, according to a study by Travelport and PhoCusWright.
The technology company’s Middle East and Africa president and managing director Rabih Saab said: “The online travel industry across the whole of the Middle East is growing at an unprecedented rate, and the significant growth we are witnessing in Saudi Arabia is further testament to this.
“We work closely with travel agents and airlines to help them meet these demands by offering broader content through faster distribution and sharing our expertise so they can firmly establish themselves in this rapidly evolving industry sector.”
The research also shows the rapid development of Saudi Arabia’s travel industry as a whole, estimating that by 2014 the country’s travel trade will be worth $11.4 billion compared to $9.8 billion in 2011.
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