Lastminute launches Google+ cover design competition

By Travolution
By Travolution
December 6, 2013 11:50 AM GMT

A competition has been launched to design a Lastminute.com Google+ cover.

Three designers who come up with the best, spontaneously-themed submissions, will win a prize and see their work on Google+ for a week in January.

The winning designs, selected by a panel of judges and then by a public vote, should communicate the benefits of a more spontaneous approach to travel and leisure in a creative and visual way.

The judges will curate the entries and select a shortlist of the strongest Google+ covers.

The winner will receive a Wacom Cintiq 13HD Pen Display, the runner-up a Google Nexus 7 and the design coming in third place a Leap Motion Controller.

Entrants must publicly post their designs to their own Google+ profile and link to the competition page by adding "+lastminuteUK" and the tag "#lmdesigncomp”.

The deadline for entries is December15 with the shortlist opening for a public vote on Google+ two days later. The winners will be announced on December 20.

Lastminute.com group marketing executive Jon Dow said: “Google+ is a great platform that embodies both creativity and spontaneity - it is the perfect fit for our brand ethos and we wanted to communicate this through the competition.

“Our in-house designers have already had fun testing animations for the cover but we wanted to also see what our wider audience could come up with. We can’t wait to see the results.”

Reuben Halper, responsible for global advertising at Google Creative Services and part of the judging panel, added: “The profile cover image offers a tremendous amount of creative flexibility for brands to express themselves.

“This competition is a great opportunity for designers to showcase their talents and demonstrate how to creatively use the format in order to captivate and capture the attention of the Google+ community.”

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