Holiday Discount Centre has launched a new price comparison brand called Cheekytrip.com in response to demand from former Teletext partners who are now “desperate for calls”.
The new site went live last Monday, with HDC and Cheekytrip managing director Steve Campion explaining:
“When Teletext announced it was going with just one supplier, all our clients contacted us saying they were concerned about call generation options, so we decided to launch a second brand to help fulfil that demand.
“Eventually, we intend to focus it on city breaks, ski breaks and UK breaks but for the short-term we felt there was a need to fill a gap.
“The week Teletext announced it was moving to one supplier, we met with all our partner advertisers and they were all concerned about the potential shortfall in calls. These guys were desperate and we wanted to help.”
Campion, who is based in the North East, said Cheekytrip was currently supported by the same tech as Holiday Discount Centre, but that the intention was to “diversify the tech” so each site would be able to do different things.
He claimed he already had 20 advertisers on the new Cheekytrip site.
Commenting on Holiday Discount Centre’s position in the market, Campion added: “Icelolly are already the largest player in the market.
“Teletext had already been declining for some time. But we are now generating over half a million calls and this month, we are already showing growth of 75% year-on-year, so we think that over time we will be the ones to fill the Teletext gap.”
He estimated that Cheekytrip alone could generate 100,000 calls in its first year.
He is planning big advertising campaign to promote it to the trade combining a mix of search engine marketing, social, on and offline media.
Campion also revealed that he had tried to set up a price comparison/metasearch site seven or eight years ago called ‘bookcheaphols’, but the time had not been right.
“There wasn’t enough demand then because people were still getting enough calls from Teletext, but now they aren’t,” he said.
Campion said his B2C travel agency business, youlookyoubook.com, now accounted for just 1% of his total business.
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