Skyscanner unveils first UK television advertising campaign

By Travolution
By Travolution
January 29, 2014 12:40 PM GMT

Skyscanner has announced details of its first UK national television advertising campaign.

The Edinburgh-based metasearch site will debut on UK screens later this month as part of a new major £3 million integrated marketing campaign.

Titled ‘Born Honest', the promotional message is that Skyscanner offers unbiased, accurate results for customers searching for flights.

The TV ad will run from January 29 to March 23 on all UK national stations, digital commercial stations and ITV regional. It will also appear on major social channels.

Skyscanner is using former Doctor Who Matt Smith for the voiceover, with MOBO nominated jazz singer Zara McFarlane performing ‘If I could see the world through your eyes' as the ad's soundtrack.

Douglas Cook, UK marketing manager at Skyscanner said: “This is our first major above the line campaign and we are very excited about its launch.

“We continue to work hard on building relationships with our loyal customers and with this campaign, grow awareness and bring new users to our site.

“The business is growing at a phenomenal rate and this campaign will allow us to reach a much wider audience "

Katie Lee, group marketing director at agency Leo Burnett added: "Since winning the account in December, it's been all hands on deck to bring this campaign to life.

“Our idea - seeing travel through the eyes of a child, brings to life Skyscanner's belief that travel should be as simple, fair, honest and enjoyable, as it once seemed."

Skyscanner boasts more than 25 million unique visitors each month and its mobile app is approaching 30 million downloads.

To date its marketing efforts have been focused on online advertising and SEO.

Kate Sharkey, Associate Director at media agency MediaVest, said: "We are proud that Skyscanner has chosen MediaVest to be their partner for the next stage of their UK journey.

“Our collaboration with Leo Burnett will deliver engaging and dynamic content to valuable individuals at scale, bringing the Skyscanner experience to a wider audience."

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