Europe’s largest low-cost airline Ryanair has claimed to have had 700,000 sign-ups for its new online customer profile service in just two months.
'My Ryanair' was among a raft of consumer-friendly changes the airline has made or is planning for its website as it promises a greater focus on customer service.
My Ryanair allows customers to create their own personal profile and securely store their details online. This enables them to make faster bookings and check-ins on Ryanair.com.
Customers who sign up will also get access to new business and family services and receive personalised fare offers and news tailored to their requirements when they are launched in the summer.
Kenny Jacobs, Ryanair’s first chief marketing officer who joined from MoneySupermarket in January, said: “My Ryanair is one of the key building blocks of our digital marketing strategy, and it’s great to have so many customers registered so soon. These customers will get a more personalised experience with Ryanair.
“We are working hard to improve our service for all customers and have rolled out a series of enhancements which we know they will love.”
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