Eurocamp unveils widget with formula for the optimum trip

By Travolution
By Travolution
February 28, 2014 03:43 PM GMT

Operator Eurocamp has developed an online widget to help customers estimate the true value of their holiday, based on a formula worked out by a leading psychologist.

The formula, which customers can try out for themselves at eurocamp.co.uk/holidayliberator reveals the maximum benefit that can be gained from the time spent away from home.

It was devised by leading UK psychologist Dr David Holmes based around theories of anticipation and expected memories.

To get optimum value, the formula shows how holidaymakers should look to book their trip at least 120 days in advance and plan at least one unique activity per day of their holiday.

Dr David Holmes said: “When we do new or different things it can create what we call episodic memories, which are so often cherished. A holiday where we do the same thing every day is less likely to generate as many episodic memories as one where people try lots of new things.

“So while the ‘fly and flop’ type break might feel like a restorative holiday option, the benefits are actually very short-lived. What is going to offer longer-lasting reward between one holiday and the next is a break packed full of rich experiences.

“This does not mean going to extremes every day of the trip. Trying out lots of different activities, from enjoying a picnic on the beach, going on a bike ride or exploring the local area will all hit the mark – the key is the number and the variety.”

The total holiday value is calculated from two factors: the days until the holiday or ‘anticipation’, and ‘expected memories’, which takes into account the length of the holiday and the number of unique or repeat activities planned during it.

The maximum holiday value is capped at 100% - which, if achieved, would mean someone is going to gain the absolute optimum benefit from their getaway beyond the actual days away.

Chris Hilton, head of brand at Eurocamp ,said: “We’re always keen to understand how we can help our customers have the best and most memorable holidays. Wherever people choose to go on holiday, we want to encourage them to think about how they can get the maximum value, by incorporating a variety of activities into their stay.

“When it comes to the formula, it’s great to see a Eurocamp style of holiday scoring so highly, and confirms what we always knew – Eurocamp holidays allow you to experience more together.

“A lot of our customers use our parcs either as a base to explore the local area, or it can be as simple as making the most of the facilities on-parc, trying new activities and enjoying time together.”

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