Digital experts launch content-led inspirational site

By Travolution
By Travolution
May 13, 2014 11:16 AM GMT

Two digital marketing experts are entering the travel sector with InspiredAway, a content-led site for consumers looking for inspiring travel ideas.

Rob Berrisford and Josh James have been instrumental in leading a range of digital marketing initiatives for publishers, agencies, networks and clients.

Berrisford has more than 14 years of online marketing experience including launching and working with UK websites as well being chief commercial officer for discounting site MyVoucherCodes.

James’s experience extends to roles as product director at cash-back rewards platform Quidco, publisher services director at leading affiliate network Affilinet, and head of client services at VoucherCodes.co.uk.

They are self-funding their latest project despite claiming significant high profile interest in their new take on servicing travellers’ needs.

The travel platform aims to provide inspirational content from articles, to videos and deals to enable users to discover places they did not know existed or thought were too expensive to visit.

A ‘Get Away’ sidebar will also allow travellers to discover prices of flights and destinations as well as deals for the most popular hotels in the area.

“The travel sector has been discussing the need to improve the way it promotes content for years, but nobody has really done much about it,” said Berrisford.

“The sector is vibrant and very focused on helping users to plan their trips, and we’re not wanting to shake this up.

“Instead we see a real opportunity to provide a different approach for perspective users, providing them with inspiring content that they’re unlikely to find elsewhere for gathering travel ideas to plot the very best possible getaways.”

James added: “We’ve been looking at range of exciting projects together for some time now, yet the travel sector has always been an area of interest for both of us.

“We’ve spent a considerable amount of time researching the market and really believe that our experience in clever online marketing, combined with a little out of the box thinking and a new user-first focus, could give us a real advantage in an industry that has been a little slow on the uptake.

“During the development of InspiredAway, whilst we were assessing both the product and content roadmap, the question we always posed ourselves was ‘what would our users want? Our aim is to address this fully with InspiredAway.”

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