Travelport moves to define key business activities with brand relaunch

By Travolution
By Travolution
June 9, 2014 10:03 AM GMT

Travelport is moving to more clearly define its key business activities by renaming its two main operational areas as part of an overall brand relaunch.

These are the travel technology company’s GDS arm, now known as Travel Commerce Platform, including merchandising, reservations, payments and workflow management - which accounted for 95% of its revenue in the first quarter this year.

Airline IT Solutions now comes under the name Technology Services, through which it provides IT services to airlines for their internal and direct channel use.

The Travel Commerce Platform revenue is further classified according to its source as either ‘Air’ or ‘Beyond Air’.

Beyond Air, which includes revenues from hospitality, advertising and payments, accounts for around 19% of Travelport’s Travel Commerce Platform revenue and continues to grow.

Through Technology Services, Travelport provides systems management and IT services to airlines, most notably Delta, as well as some key component IT solutions for airline functions such as shopping, faring, the issuing of accountable documents, interline exchanges and departure control.

The 'new vision' is described as a “significant departure” from historical GDS terminology and language.

Travelport’s differentiated content and product offering now includes:

- eNett payment solutions, which are fully integrated into travel agent desktops and workflows to enable secure, electronic payments between travel agencies and travel providers.

- Enhanced air content distributed through its platform to include fares and ancillary products from low cost carriers as well as network carriers through the same point of sale and workflow management tools. With the addition of Ryanair content at the end of the March, Travelport claims to be positioned as the only major company in this space to be able to sell content for all of the world’s top 10 airlines.

- Expanded hotel content offering the ability to travel agencies to make real time bookings for more than 580,000 hotels.

- Airline merchandising providing functionality, which allows airlines to connect to Travelport and distribute their ancillary products as well as fares through either traditional fare filing methods such as ATPCo, or via XML APIs (Application Programming Interfaces).

President and chief executive Gordon Wilson said: “We’ve evolved the way we both distribute content for our travel provider customers and made it more easily accessible and bookable by our travel agency customers.

“We have invested in, and developed our business to address the changing needs of the travel distribution chain, which we are now articulating through our new, and more up to date, brand proposition that clearly explains what we offer our customers.

“We have encapsulated this as: ‘Redefining travel commerce for our customers’ and we look forward to continuing to deliver on this vision and helping our customers grow their businesses in the months and years ahead.”

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