eDreams' ambitious growth strategy sees it launch Russian site

By Travolution
By Travolution
June 18, 2014 01:00 PM GMT

Spain-based eDreams has taken a significant step towards its goal of achieving world dominance by moving into the fast-growing Russian market.

The new edream.ru site has been developed on the back of ‘significant investment in technology and staff’ the company said.

It seeks to exploit an online travel market that is growing at 50% per annum and boasts the largest internet market in Europe, with 77 million users.

The new site means eDreams is now be present in every key market across five continents.

Pablo de Pocioles, eDreams director of business development, said: "Internet penetration in Russia is at 55% and growing at an unstoppable rate that is much higher than other countries. So this opening is a huge opportunity for us."

eDreams.ru will sell seats provided by more than 440 airlines, with over 150,000 different combinations, and more than 240,000 hotels in forty thousand destinations around the world.

The site will also sell packages and car hire and has been tailored to the specific needs of the Russian market.
 
"We want to play a leading role in the Russian market right from the start, so we’ve thrown ourselves into having the largest selection of trips at the best prices, without sacrificing quality of service,” added de Porcioles.

“ That’s why we have made a significant investment in technology and staff, which have been completely tailored to the tastes and trends of the new market.”

Latest estimates suggest the Russian travel market is worth over £43 billion making it 60% of the total travel market in Eastern Europe. Of this the online travel industry makes up £6.1 billion.
 
eDreams and parent company, eDreams ODIGEO say that in just 10 years the OTA has established a presence in 32 countries.

It claims sales have grew by one million from 2012 to 2013 helping it to successfully float on the Madrid Stock Exchange last month.

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