A new strategic partnership has been forged between Amadeus and the Guild of Travel Management Companies.
This follows the technology company working with the guild’s hotel strategy group, as part of its Hotel Insights Report.
The report follows the company’s UK Business Insights reports published in 2013 and this year.
Amadeus has also conducted research among UK business travellers and corporate buyers in conjuction with the Institute of Travel & Meetings.
The findings will be presented at the GTMC’s autumn conference in London on November 3.
GTMC chief executive, Paul Wait, said: “We are pleased to be working with Amadeus on this partnership because it will allow us to develop the kind of insight and thought leadership that is greatly valued by our members and the wider industry.
“Earlier this year Amadeus, in a GDS agnostic approach, cut through the hype and speculation surrounding IATA’s NDC to increase our members’ understanding of the potential business impact on the TMC community. We are now extending this collaborative approach to focus on other important areas of interest to our members.”
He added: “The area of hospitality has been identified as a rapidly changing landscape for a multitude of reasons, so it makes sense to get to grips with the issues and start thinking about how the industry can work together to continue to serve the needs of business travellers in the most efficient manner possible, and in turn enable TMCs to demonstrate their knowledge and value to their customers.”
Amadeus UK & Ireland managing director, Diane Bouzebiba, said: “As a travel technology leader and provider of consulting and solutions to the global business travel community, we work with customers, industry associations and other key stakeholders to shape the future of travel.
“Traveller expectations and technology are changing rapidly, so it’s imperative that the industry looks beyond the day-to-day operation of selling travel to consider where things are heading and what this might mean to business owners.
“We believe we are uniquely placed to call on subject matter experts from around the Amadeus world in addition to our unrivalled investment in technology that addresses the needs of travellers for convenience and personalisation across multiple touch points.
“In this strategic partnership with the GTMC, I am delighted to say that we have found an association which shares our vision for helping the industry adapt to successfully meet the changing expectations of today’s travellers.”
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