WTM 2014: Connect data sources to drive revenue, Revinate tells hoteliers

By Travolution
By Travolution
October 29, 2014 12:59 PM GMT

Image via Shutterstock

Visitors to next week’s World Travel Market in London will hear how hoteliers need to ensure they are exploiting guest data to build rich customer profiles and drive up loyalty.

Travolution, global media partner for the Travel Tech Show at WTM, is hosting a session with Revinate, a San Francisco-based provider of a customer loyalty platform to the hospitality industry.

Revinate’s Josh Steinitz, global vice president of business development, will explain why it’s so important for hotels to connect up disparate sources of data to provide a more personal experience.

The session will take place at 10.30am on Wednesday November 5 in the Travel Technology Theatre (TT390).

Steinitz said: “If you have ever checked into your favourite hotel and been asked, ‘Is this your first time staying with us?’ you know how broken the system is.

“Hotels should be capturing and using guest data from the moment a guest clicks to make a reservation.

“By connecting disparate data sources and accessing the wealth of data available, you can develop a personalisation strategy that delivers a superior traveller experience and drives significant revenue and unprecedented loyalty."

Steinitz’s presentation will touch on the following areas:

·         Importance of mobile connections to today's always-connected travellers

·         How publicly available social data can be used to surprise and delight your guests

·         How connecting disparate data sources can be a powerful tool for delivering a seamless customer experience

·         Ways to drive revenue with highly targeted campaign marketing based on rich guest data

Revinate’s inGuest platform has been developed to turn guest data into revenue for hoteliers.

The platform connects information known about the guest through the reservation process to social data, helping the hotel to engage with its customers in a more personal way.

Jay Ashton, co-founder and chief executive of Revinate, said the system offered hoteliers the opportunity to stop “cobbling together” data from numerous legacy systems.

“The result was an expensive, complex system that could not produce a singular guest profile. inGuest harnessed all guest data into rich social profiles and enables precise, dynamic targeting.

“Our goal is to make it easy for hoteliers to better engage with guests in order to maximize revenue and satisfaction.”

The inGuest platform includes five components including a fully customizable app, a Request Centre for two-way communications, Guest Profiles, a Guest Marketing solution and a Feedback Suite for reviews, surveys and reputation management.

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