Thomas Cook Airlines reveals new digital identity

By Travolution
By Travolution
July 25, 2014 01:33 PM GMT

Thomas Cook Airlines has unveiled a new name and updated its social media profiles to reflect its growth beyond just flight-only sales.

The airline’s website first launched as flythomascook.com n December 2004, to offer seats on its aircraft to independent travellers not travelling on a package holiday.

The new website is thomascookairlines.com, while its Facebook and Twitter identities are now ThomasCookAirlinesUK and @TCAirlinesUK.

Christoph Debus, chairman of the Thomas Cook Group Airlines, said: “The new website name signals our intent to be more visible and more recognisable as an airline, with more information and functions than just a site to buy flights.

“With our recent announcement of our new routes to New York and Miami from Manchester - and of course our new aircraft - we’re continuing to transform our airline and the online experience we provide to our customers is key to this.

“As part of the Thomas Cook Group’s digital transformation, we’ve recently updated our website to reflect its growing importance, ensuring we’re able to compete as more and more travellers book online. Our fully-responsive site means our customers can book flights wherever and however they want to.”

Thomas Cook Airlines UK launched an updated version of its website in December 2013. The site is fully responsive for all desktop, mobile and tablet devices and on-screen window sizes .

Since December 2013, the UK airline has added six brand new aircraft to its fleet with the arrival of the Airbus A321, with a total of 25 new aircraft being added to the Thomas Cook Group Airlines by 2016, as well as the introduction of the new recognisable ‘Sunny Heart’ livery and refurbishment of the cabins of the airlines current fleet.

Comments

Jobs in Travel
Travolution - Pure Genie

Specialists in digital recruitment featuring a wide range of jobs.

Travolution - Pure GenieSearch for Travel jobs