Dealchecker hails positive results following responsive website redesign

By Travolution
By Travolution
August 1, 2014 09:11 AM GMT

Price comparison website Dealchecker has officially launched its new look homepage and deals and holidays pages following an extensive redesign.

The firm claims testing of the new-look pages has driven positive results with its move to a mobile responsive design having a significant impact on reducing bounce rates on handheld devices.

Dealchecker also claims to have seen an increase in overall traffic as a result of its work to overhaul the site over the last six months.

Alice Mariscotti-Wyatt, Dealchecker editor, said: “The site is now much more responsive, we looked really closely at how our users and partners were interacting with the site and responded accordingly.

“We have made changes that are guaranteed to enhance the user experience and improve conversion rates for our travel partners. It’s also great to how receptive our mobile and tablet users have been to the new design.”

The new homepage design, which has given the search form more prominence and allowed users to search across all verticals, has seen bounce rates of new users fall by 9%.

The redesign to the holidays pages resulted in a 47% reduction in mobile bounce rates and a 13% reduction overall. It has also seen increased search rates with overall volumes up by 26%, 63% for mobile and 36% for tablet.

The new pages are better linked to the most popular destinations, plus offer the option to search by a preferred travel theme like ‘All inclusive,’ ‘Mediterranean holidays’ or ‘Deals in the Caribbean’.

Larger imagery and video have been introduced on the ‘Real Deals’ page and the message about the amount customer can save has been given greater prominence.

Light boxes give exact dates to secure savings and show alternative departure price variations so consumers know when to travel.

The call to actions have been made clearer, there is a click to call button for mobile users and logos and descriptions have been added for the deal providers to enhance brand recognition.

Dealchecker says these changes have seen an increase in conversion rates of 12%, overall bounce rate has dropped and tablet bounce rate has dropped by 4%.

Results pages now gives searchers additional choices, showing results for all resorts in the country originally searched for. This change has increased click rates per search by 21% for the Canary Islands results and 12% for Egypt.

The Car Hire home page now offers better linking to key car hire pages and Dealchecker said the bounce rate for these pages has been significantly reduced across the board. 

Mark Attwell, managing director of Dealchecker said:  “I am really proud of what the Dealchecker team has achieved for the website.

“Our in-house technical and editorial teams have really excelled themselves. The site is more responsive than ever and delivers travel deals and inspiration for our consumers and travel partners in a way they want to receive them. “

“This is an exciting time for Dealchecker and the sales and commercial teams are embracing the task of exciting our partners and prospective partners on how the new look site can deliver results for travel companies of all shapes and sizes.”

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