Travolution Summit 2014

Travolution Summit 2014

Top stories from this year's Travolution Summit  More »

Attribution modelling

Attribution modelling

More sophisticated in theory than in practice  More »

Gamification success

Gamification success

Combine the physical and digital worlds to get 'Phygital'  More »

Page impressions versus clicks

Page impressions versus clicks

Marketers face a challenge deciding the respective value  More »

Latest In-Depth from Travolution
Guest post: Leveraging the power of big data

Guest post: Leveraging the power of big data

Big data seems to have been the buzzword in most industries for the last five years.   More »

Guest post: Shaping the future of hotel distribution

Guest post: Shaping the future of hotel distribution

The distribution marketplace, in essence, the mechanics of how to book a hotel, has grown overly complex in recent years.  More »

Interview: Take risks to exploit the power of digital, says Yahoo's travel head

Interview: Take risks to exploit the power of digital, says Yahoo's travel head

Travel has the most to gain in a post search obsessed digital environment where brand building is just as important as driving traffic, ...  More »

Guest Post: Make fraud detection part of your company's DNA

Guest Post: Make fraud detection part of your company's DNA

Dolphin Dynamics' chief executive Roberto Da Re says automated systems to detect fraud are a must in an industry characterised by complicated ...  More »

Orchestra looks to bring some French tech flair to the UK travel industry

Orchestra looks to bring some French tech flair to the UK travel industry

French travel technology software firm Orchestra is poised to make its first converted push into international markets, with the UK high on its ...  More »

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