Guest Post: Don't get lost in translation, how automation can deliver superb experiences

25 Jun 2015

Whether consumers are traveling for business or leisure, the travel process itself shouldn’t be an added inconvenience. ......

Hotels seeking results-driven alternatives to OTAs and meta driving Sojern growth

24 Jun 2015

Data-driven programmatic media buying platforms are increasingly being used by hotel chains and property owners as an alternative channel to .........

Guest post: Understand your visitors to convert browsers into bookers

12 Jun 2015

The online travel sector is one where consumers are inundated with choice, and one that is hallmarked by browser culture.......

Guest Post: The gains to be made from having 'Master Data Management'

22 May 2015

The travel and tourism sector is in a state of flux as operators shift from a booking-centric view of the business, focused on acquisition, to a .........

Guest Post: Don't let the wrong choice of words hurt your e-commerce strategy

20 May 2015

As a scriptwriter for a Travel teleshopping channel 10+ years ago, I was as guilty as anyone of using that well-worn phrase, “Something for .........

Guest Post: Myths of hotel feedback dispelled

06 May 2015

TripAdvisor’s recent TripBarometer Report showed that 60% of hoteliers surveyed were planning on investing more in online reputation management .........

Guest Post: Flexible airline ticketing helps firms stay relevant in rapidly changing market

01 May 2015

The world of travel is changing rapidly, as are the expectations of modern travellers. So too, the industry is adapting to the avalanche of .........

Guest Post: How to unblock technology projects in your travel company

29 Apr 2015

Projects get stuck. It’s a fact of life whether you use agile or other methodologies to develop the applications that keep your travel business .........

Guest Post: Data science is the key to unlock accurate consumer travel preferences

24 Apr 2015

I’m pretty sure that everyone has been asked at some point in their life the question, ‘what is your favourite band?’ Depending on who is .........

Guest Post: What Google's algorithm changes mean for your mobile strategy

22 Apr 2015

Rumours are flying about another ground-shaking algorithm update from the all-knowing masters at Google Towers. ......

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