Marketing

Guest Post: How travel is learning from best practice in an omnichannel world

06 Mar 2015

The lesson that the customer is king in an omnichannel world has been well-studied by the travel industry.......

Traporta looks to kick-start travel's approach to video marketing

06 Mar 2015

Online video has become a powerful channel for sharing information, as well as entertainment. ......

B&B owners urged to participate in competition probe of review sites

06 Mar 2015

Bed and breakfast accommodation owners are being urged to participate in an official review of online review sites. ......

TTE 2015: Visitors up by over a quarter this year, say show organisers

06 Mar 2015

The number of visitors to this year’s Travel Technology Europe show in London increased by almost a quarter (23%) compared to 2014. ......

TTE 2015: Version three of d-flo's customer communications platform launched

05 Mar 2015

Digital communications specialist d-flo unveiled version three of its platform at Travel Technology Europe last week, which it claims offers .........

ITB 2015: Travel apps fail to grab mobile users, research finds

05 Mar 2015

Travel consumers show little interest in using mobile apps despite the surge in mobile travel search, according to latest research. ......

ITB 2015: Kayak boss praises 'fun' Google but says 'I don't like personalisation'

05 Mar 2015

The head of travel search engine Kayak has declared Facebook and Amazon "don't know what they are doing" in travel and Google as "fun" but .........

Guest Post: TTE 2015 as it happened

04 Mar 2015

The London weather outside was typically bleak; grey skies and pockets of rain providing the ideal backdrop for a two-day event looking at what .........

TTE 2015: Inspirational airfare shopping will benefit all channels, says Vayant

04 Mar 2015

A new tie-up between Vayant Travel technologies and destination content provider Arrival Guides will allow airlines to offer a more .........

Best Western announces Shotels concept for ‘app savvy’ travellers

03 Mar 2015

A new hotel brand is being introduced by Best Western for ‘app savvy’ travellers who want to access to gaming pods, Google+ and the latest .........

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