Marketing

Alpharooms' first foray into video with Wooshii pays off

19 Sep 2014

Global travel retailer alpharooms.com will look to exploit more video advertising after a first campaign saw CPA’s outstrip its search activity.......

BightOnTravel: How Mark Warner got personal to find new customers

19 Sep 2014

A Mark Warner campaign that used customer content demonstrated what can be achieved with a relatively simple idea the agency behind the .........

BrightOnTravel: Personalise, but don't overdo it, warns Eysys founder

19 Sep 2014

The move towards personalisation in travel is set to continue but could go too far, delegates at last week’s BrightOnTravel conference were .........

BrightOnTravel: Feefo sets out how bad reviews make you look good

17 Sep 2014

Bad reviews about your company can actually help you drive sales and are vital if customers are to trust your brand. ......

BrightOnTravel: Social log-ins provide data, so why not exploit it?

17 Sep 2014

Increased use of social log-ins shows how customers are willing to share their data, but are travel firms good at exploiting this? ......

BrightOnTravel: Target people's downtime with bespoke content, says News UK travel chief

17 Sep 2014

Firms are having to increasingly compete for people’s time by offering bespoke targeted offers, delegates at the BrightOnTravel conference were .........

Guest Post: Why the time’s right for ‘Re-foundationing’

13 Aug 2014

Ian Jindal, founder & editor in chief at InternetRetailing.net and director at Pencil Limited......

Guest Post: Why customer engagement must move beyond marketing

13 Aug 2014

Nick Turner, consumer business digital lead, Deloitte on the implications of the findings of its Consumer Review for travel......

Spend up a third as online brands break into UK's top travel advertisers on TV

01 Aug 2014

Official industry on travel television advertising in the UK has shown how online players have made a significant impact on the market in the .........

Google Street View offers virtual insight into world's largest cruise ship

08 Jul 2014

Google Street View technology is to be used to give online insight into the world’s largest cruise ship. ......

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