Marketing

Reviews 'raise booking rates' says Reevoo; 'not true' says ad agency

14 Jun 2012

User reviews on travel sites can "dramatically increase" booking rates, and soliciting reviews can increase the number and rate of good .........

Travelport gets all social with Digital Visitor tie-up

24 May 2012

Travelport and UK social media specialist Digital Visitor have struck a formal partnership agreement, thought to be a first for a GDS. ......

Worldhotels unveils 'What's your hot spot?' Facebook campaign

03 Apr 2012

Worldhotels is developing a strategy of utilising social media to boost brand recognition and business for its hotels.......

Rough Guides founders to launch domestic travel guide Coolplaces

03 Apr 2012

The founders of Rough Guides and Cool Camping are collaborating to develop a new website coolplaces.co.uk aiming to be the “go-to” site for .........

Daily deals association set up as Groupon slides

03 Apr 2012

The first trade association for the burgeoning daily deal industry has been launched in the UK, partly in an effort to counter “negative .........

Puregenie’s Oscar performance on Youtube to raise profile [Video]

23 Mar 2012

With silent films all the rage, following the phenomenal success of The Artist, digital recruitment specialist Puregenie has jumped on the .........

Mobile and personalisation to be the focus for Tui Travel websites

16 Mar 2012

The UK's biggest travel firm Tui Travel is developing its websites to ensure they translate much better to tablet and mobile, and is adding more .........

On The Beach to develop dynamic voucher code system

16 Mar 2012

Leading UK online travel agent On The Beach is to experiment with taking voucher code functionality off its site completely as it seeks to .........

Savoo adds price comparison, demands brand metrics and call tracking

16 Mar 2012

Call tracking technology is the single biggest issue in the affiliate marketing space, delegates and speakers at this week’s PerformanceIN .........

Groupon says sorry for breaches of consumer law

16 Mar 2012

Daily deals giant Groupon has vowed to mend its ways after being found guilty of widespread breaches of consumer protection laws in the UK. ......

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