World Travel Market unveils blogging programme

16 Oct 2014

Four seminars featuring top travel bloggers and travel marketing specialists will debate topical issues over two days at World Travel Market.......

New BA app pioneers latest iOS 8 feature for push notifications

15 Oct 2014

British Airways has added a new feature to its app that informs travellers when their gate is open at Heathrow’s terminals five and three.......

ASA rules Expedia ad misleading over hotel 'resident fee'

15 Oct 2014

Expedia has been ordered to clarify all non-optional hotel charges in future adverts after a complaint against the company was upheld by the .........

Guest Post: What's behind performance marketing's resurgence?

10 Oct 2014

Lately we have detected a new confidence in performance marketing - and not just in the UK but right across Europe. But why, what’s fuelling .........

Retailers see early signs of personalised offers paying off

01 Oct 2014

Leading travel retailers told the Abta Travel Convention that personalised offers are not just helping to improve conversion rates, but up-sell .........

Design travel websites to help customers feel fulfilled, says former Apple director

01 Oct 2014

Travel websites are failing to offer users a fulfilling experience, according to the former Apple creative director Ken Segall.......

Alpharooms' first foray into video with Wooshii pays off

19 Sep 2014

Global travel retailer will look to exploit more video advertising after a first campaign saw CPA’s outstrip its search activity.......

BightOnTravel: How Mark Warner got personal to find new customers

19 Sep 2014

A Mark Warner campaign that used customer content demonstrated what can be achieved with a relatively simple idea the agency behind the .........

BrightOnTravel: Personalise, but don't overdo it, warns Eysys founder

19 Sep 2014

The move towards personalisation in travel is set to continue but could go too far, delegates at last week’s BrightOnTravel conference were .........

BrightOnTravel: Feefo sets out how bad reviews make you look good

17 Sep 2014

Bad reviews about your company can actually help you drive sales and are vital if customers are to trust your brand. ......

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