Marketing

Is video the great untapped tool in travel?

22 May 2015

Video is growing and should be part of any travel company’s marketing strategy, according to Tamara Lohan, co-founder and chief technology .........

Segmenting or one-to-one? The trick to tailoring your offer

22 May 2015

Accumulating data is the key to offering travel customers the best, most tailored experience, according to Travelzoo’s European managing .........

Interview: eDreams Odigeo chief Dana Dunne

22 May 2015

Dana Dunne, chief executive of Spanish OTA giant eDreams Odigeo, first entered the travel industry in 2009 with easyJet, but a background in .........

Barclays Travel Forum: Google tipped to enter holiday price comparison market

22 May 2015

The investment required to establish a holidays price comparison website is a huge barrier to entry, Barclays delegates were told.......

Expedia sells Chinese OTA stake heralding cooperation with Ctrip

22 May 2015

Expedia today sold its 62.4% majority stake in leading Chinese mobile and online accommodation booking site booking eLong for $671 million.......

Copy Ikea to stretch your brand into long-tail product, says Epteca

21 May 2015

Iconic Swedish home furnishing retailer Ikea now makes $1 billion a year by selling food to its customers in its in-store restaurants.......

Guest Post: Don't let the wrong choice of words hurt your e-commerce strategy

20 May 2015

As a scriptwriter for a Travel teleshopping channel 10+ years ago, I was as guilty as anyone of using that well-worn phrase, “Something for .........

Gogobot opens API platform with three travel partners already live

20 May 2015

Trip planning app and website Gogobot has opened up its API to provide a platform allowing other travel brands, restaurants and hotels to use .........

Accor’s ‘Big App’ strategy aims to wrestle back direct customer relationship

20 May 2015

The Accor hotel group is poised to start rolling out its Big App solution, aiming to capture its customers on mobile by offering a better .........

Interview: Bd4travel’s boss on funding, the UK and being better than average

20 May 2015

Data analytics start-up bd4travel is eyeing up the Swiss and French travel markets for expansion, having secured $4.2 million in Series A .........

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