Marketing

Eysys appoints Sheil as chief executive as Powell moves to chairman

03 Dec 2014

E-commerce personalised marketing platform Eysys has announced the appointment of Humphrey Sheil as chief executive.......

Travolution Summit: Attribution modelling more sophisticated in theory than in practice

03 Dec 2014

The theory and technology for gaining a better understanding of the impact of marketing spend is well ahead of implementation, a Travolution .........

Travelport appoints Matt Minetola as chief information officer

01 Dec 2014

HP Financial Services’ former chief information officer Matt Minetola is joining Travelport in the same role.......

Aito 2014: Members urged to improve websites and 'future-proof' themselves

01 Dec 2014

Association of Tour Operator members have been urged to improve their websites with more personal references, user reviews and imaginative use .........

Aito 2014: Industry warned to prepare for Google’s entry into sector

01 Dec 2014

Google will enter the travel sector within 18 months in a move which could “take out” large online travel intermediaries, predicted Travel .........

ScrapMyMap turns to equity crowdfunding for phase two investment

28 Nov 2014

Travel social media start-up ScrapMyMap.com has turned to equity crowdfunding as it looks to embark on phase two of its development.......

Isango! ties up deal to offer attractions through BeMate community

28 Nov 2014

Tui Travel-owned Isango! has signed a deal with BeMate.com so that hotels and accommodation rental owners can offer customers additional .........

Appy days ahead for Travel Republic as it looks to drive more mobile engagement

28 Nov 2014

Travel Republic is poised to unveil its first mobile app in time for January peak trading as it ramps up effort to exploit alternative channels .........

Travolution Summit: Get 'phygital' for successful gamification, says Matmi's Coghlan

28 Nov 2014

The travel industry can gain much from gamification if it understands that it works best when it combines the physical and digital worlds.......

Travolution Summit: Successful marketers will ditch 'last click' and target audiences, says Kenshoo

27 Nov 2014

Travel marketers need to stop thinking about channels in isolation and should target audiences, regardless of which channel they are using. ......

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