Marketing

Guest Post: Why are hotels still lagging behind in social media?

28 Feb 2013

Ruth O’Brien, social media analyst at Equator, explains why social media is vital for hotels ......

Asian start-up offers to make hotels 'appy' for free

28 Feb 2013

Far East start-up Appy Hotel is offering hoteliers free apps to help them get into mobile. ......

Searchmetrics study finds Booking.com leads the travel pack for paid search

28 Feb 2013

Hotel room giant booking.com is the most visible site on Google UK paid search in travel according to the latest research from Searchmetrics. .........

Lastminute.com and VisitEngland in domestic holidays joint marketing push

26 Feb 2013

A joint marketing effort to promote domestic short breaks has been instigated by lastminute.com in conjunction with VisitEngland. ......

SYYCO to manage UK Tickets' affiliate programme

26 Feb 2013

An affiliate programme for Encore Tickets brand UK Tickets is being launched on Affiliate Window by specialist marketing agency SYYCO.......

Mobile penetration in travel accelerates, finds Nucleus research

19 Feb 2013

The latest study into mobile browsing of travel websites by London-based digital agency Nucleus suggests growth in the last six months was more .........

'Daily emails drive sales', says Groupon

13 Feb 2013

Groupon responded last week to the suggestion it 'spams' customers by arguing its daily deals drive incremental business. ......

Review specialist Feefo clinches giant of a deal with Expedia

08 Feb 2013

Authenticated review service Feefo has capped a remarkable entry into the travel sector by securing a deal with arguably the world's biggest .........

Guest Post: Abstaining from social media is no defence in law

08 Feb 2013

Social media and the law: lack of a proactive social media presence can leave travel businesses at risk of operating unlawfully, says lawyer .........

Icelolly unveils Valentine's Day social campaign

07 Feb 2013

A social media awareness campaign with a focus on Valentine’s Day is being introduced by icelolly.com.......

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