BrightOnTravel: Social log-ins provide data, so why not exploit it?

17 Sep 2014

Increased use of social log-ins shows how customers are willing to share their data, but are travel firms good at exploiting this? ......

BrightOnTravel: Target people's downtime with bespoke content, says News UK travel chief

17 Sep 2014

Firms are having to increasingly compete for people’s time by offering bespoke targeted offers, delegates at the BrightOnTravel conference were .........

Luxury Escapes starts eBay homepage takeover for charity auction

17 Sep 2014

Luxury travel flash sales website Secret Escapes is running a week-long series of charity auctions on eBay.co.uk. ......

Guest Post: Travel sites must keep up with rising customer expectations

12 Sep 2014

Pioneering travel operators made their first tentative steps into the brave new world of the internet over a decade ago. Looking back to the .........

Guest Post: Are travel bloggers undermining spirit of social media

12 Sep 2014

The latest blogging trends are a corruption of what the form started out as, says Steve Dunne, executive chairman of Brighter Group.......

BrightOnTravel: Travel's leaders 'too old' to grasp next gen technology

12 Sep 2014

Attitudes towards social media and more sophisticated data-driven systems will modernise when a generational shift among senior bosses takes .........

BrightOnTravel: ‘Don’t blow funds on PPC, spend on social to build a brand’

12 Sep 2014

Firms should stop blowing funds on increasingly expensive PPC campaigns and instead invest in building brands on social media, the second .........

Sabre takes over hospitality tech firm

12 Sep 2014

Privately-owned hospitality technology company Genares has been taken over by Sabre for an undisclosed sum to strengthen its position as a .........

Youtravel vows to unveil new tech platform as it announces restructure

12 Sep 2014

Trade bed bank Youtravel has announced a restructuring that will see its purchasing and products departments centralised with parent company .........

BrightOnTravel: Social and location signals will make travel marketing more personal

12 Sep 2014

Consumers' social identity and activity on email is going to overtake traditional web browser cookies as marketing campaigns exploit the wealth .........

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