Travel agents

Digital Lunchbox: Social is vital, but be sure to craft your message

15 Jul 2015

Industry experts warned that while embracing social media is paramount to reducing friction in the online travel journey for customers, it .........

Digital Lunchbox: Put honesty and transparency at the heart of your personalisation strategy

15 Jul 2015

Ensuring honesty and transparency are woven into your firm’s digital personalisation strategy is essential for any good business. ......

Digital Lunchbox: Blend man and machine to perfect personalisation

10 Jul 2015

Personalisation in digital advertising can sometimes go ‘too far’ at which point human input is needed to make the process more impactful.......

Analysis: How airline websites fare in the SEO battle

10 Jul 2015

As the online marketplace within travel and flights continues to become more saturated, there is an increasing reliance on maintaining and .........

Advertising watchdog bans OTA for misleading financial protection claims

10 Jul 2015

The advertising watchdog has banned a travel company from claiming to offer ‘100% money protection’ through the Travel Trust Association. ......

Polish Zloty added to eNett's currency offering

09 Jul 2015

Travel payment firm eNett has added Polish Zloty to its currency offering, taking the total number available to 30.......

Multicom agrees card payment transaction deal with Dubai agency

09 Jul 2015

Travel technology specialist Multicom has secured another Middle East contract.......

Guest Post: Harness the rising influence of travellers’ social media content

08 Jul 2015

It only takes a few rays of sunshine in the UK to spur us into thinking about our own next holiday. This means it’s a critical time for travel .........

Rihanna video advert controversy highlights need for vigilance

08 Jul 2015

A marketing expert has defended Kuoni in its decision to pull its adverts from Rihanna’s latest “explicit” music video.......

Abu Dhabi destination website launched by Online Regional Travel Group

07 Jul 2015

A destination travel website covering Abu Dhabi with full booking capability has been introduced by Online Regional Travel Group.......

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