Travelsupermarket moves pay-per-click to specialist agency

Travelsupermarket has appointed The Search Works to advise on its pay-per-click advertising.

The deal is part of wider contract between the meta search engine’s parent company MoneySupermarket.com and the London-based agency.

The Search Works won the account after a competitive pitch against a number of other search marketing agencies, who remain undisclosed. MediaCom North previously acted as advisers to Moneysupermarket for PPC.

Moneysupermarket has worked with The Search Works since 2005 to run a search automation system. Until now Moneysupermarket used an internal team to run its PPC campaigns, in association with MediaCom North.

Alan Harding, search engine marketing manager at Moneysupermarket.com, said: “The Search Works has retail, finance and travel expertise that is an invaluable extension of our in-house search marketing team.

“The company has already improved our campaign planning and forecasting for Travelsupermarket.com and continues to help boost our search marketing efficiency and ROI.”

Moneysupermarket recently listed on the London Stock Exchange for the first time, with a valuation of £1 billion. Travelsupermarket accounted for 7% of the group’s revenues in 2006.

Jessica Khazaei, sales and marketing director at The Search Works, said: “Our retail, finance and travel experience has given us insight into seasonal industry demands and the unique behavioural patterns of online consumers in these verticals.

“These are very competitive industries so we are working closely with Moneysupermarket to constantly refine campaigns and drive targeted traffic to the site.”

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