Travolution Generations

Travolution Generations is a collection of articles, exclusive research and analysis examining how different consumer age groups interact with travel brands on the internet.

Research:

• Do consumers act their age on the web? (quantitative survey of 3,500 consumers)
• Keeping an eye on travel (eyetracking study)
• Focusing on the ages (focus groups)
• Diaries of buying travel online

Analysis:

• 100 ways to reach four generations (Adam Woods brings together top marketing tips)
• Having designs on the target market (David Bicknell examines the role of web design)
• Reaching over the age barrier (Piers Ford asks if marketing is the key to reaching generations)
• Playing the generation game (Rob Solomon, CEO of Sidestep, with a first-hand view)
• Are you read for tomorrow's world? (Tricia Holly Davis asks academics, economists and senior industry figures)

Tests:

• Site Seeing (Peter Matthews casts his eye over STA Travel, Saga Holidays and OneAndOnlyResorts)
• Road Test (Janek Mistry examines eight websites for their search engine friendliness)

Comment:

• What is Travolution Generations? (Kevin May and Tricia Holly Davis explain the Generations project)
• Study shows us the way forward (Leon Beckenham, AOL travel editor)
• Mastering the tools of the trade (Tim Frankcom, general manager, Yahoo! Travel Europe)