Mr & Mrs Smith unites with Harpers Bazaar

High-end hotel brand Mr & Mrs Smith has signed a content distribution deal with style bible Harpers Bazaar.

The partnership will see Mr & Mrs Smith hotels placed in a dedicated travel section on the luxury consumer brand’s Harpers UK website.

Each of the hand-picked hotels featured on the site will have a Mr & Mrs Smith review and direct pathway to the site’s booking engine.

Director Tamara Heber-Percy said: "The brand partnership has been in development for 6 months, and we are delighted with the integration of Smith information in the Harpers’ site, especially how our hotel information dovetails with Harper’s headers and search functionality.

"We have always had a great relationship with Harpers Bazaar magazine since Lucy Yeomans, the editor, reviewed a hotel for our first book, and now we are thrilled to be working closely with their online publication."

The deal is the latest in a line of new partnerships for Mr & Mrs Smith since it decided to ramp up its online proposition last year.

The West London-based company recently signed a flight search deal with Kayak and launched an online loyalty scheme called The Vault.

A dedicated US site is also scheduled for launch this summer.

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