Kayak is to reinforce its efforts in the growing German market and introduce a new channel on its website to distribute special offers and deals for partners.
The company’s new European managing director, Faisal Galaria, said the meta search engine would concentrate primarily over the coming months on boosting its presence in markets outside of the UK, beginning in Germany.
This follows news this week of the launch of price comparison site Cheapflights in Germany, under the cheapflug.de banner.
Galaria, who joined Kayak in September, told Travolution the company would be “recruiting people on the ground locally” in the coming weeks.
The German push will be followed by moves to grow its operations in France and Spain, Galaria said.
Kayak is also hoping to launch a dedicated new online channel alongside its flights, hotels and car hire tabs specifically to publish deals from advertisers.
The section will not use Kayak’s existing meta search functionality but will be a shop window on special offers provided by its commercial partners.
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