KLM unveils online destination guides

Author: Linda Fox | 07 July 2009

KLM has developed a series of destination guides for its website.

The guides currently cover about 100 destinations and feature regularly updated information on local weather and events.

Practical advice such as time zone, currency and airport information are also included as well as tips on shopping the best restaurants and nightlife.

A booking link is included on each page of the guides.

Readers' Comments

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Joel Brandon-Bravo says...

We were delighted to work with KLM to deliver this destination guide service. In 10 years of providing travel guides to the online travel market this was our benchmark service. The content was written specifically to fit with KLM's brand, tone of voice and customers. We selected attractions, restaurants shops and nightlife across the must see to the more querky and unusual to make any visit more memorable. The service also included our whatsonwhen global events content. All points of interest could be plotted on a Googlemap and filtered to suit the individual user’s preferences. We also translated the content into 6 languages adapting the guide to suit local market preferences and local search engines keyword objectives. Finally, to minimise technical work on KLM's side we deliver, host and maintain the content allowing us to update it in real time. I'd recommend anyone interested in providing travel guide content to check them out: http://www.klm.com/destinationguide/gb_en/airline-ticket/index.htm For more info on us please check out www.frommers.biz

Posted: 07 July 2009 | Report Abuse