Four Seasons launches iPhone and ipod application

Press Release
Press Release
October 8, 2009 11:40 AM GMT

Press release: Four Seasons has now become portable. Whether on planes, trains, automobiles or even foot travellers can now get instant access with the new iPhone/ipod Touch application. 

Live today and free to download from iTunes app store, the Four Seasons Hotels and Resorts app was created in conjunction with leading personal technology company Apple to meet guest demand for both a functional booking portal and gateway to mini escapes while on the go.

An extension of the brand’s increasingly robust interactive marketing endeavours, which include the recent launch of FourSeasonsMagazine.com, a Four Seasons channel on YouTube as well as corporate and individual hotel Twitter feeds, the application provides both existing supporters and aspiring loyalists with a Four Seasons experience far beyond its Hotels and Resorts.

Four Seasons research and website visitor comments have shown that in addition to checking for hotel availability and property locations, a primary reason to visit Fourseasons.com is to view hotel videos and photo libraries.  These images transport visitors to dynamic and exotic Four Seasons Hotels and Resorts around the world, providing a ‘virtual’ holiday.  The new application will build on this user resource, allowing for the simple pleasure to become even more mobile.

“This ‘app’ was developed with our guests’ needs and requests in mind,” said Susan Helstab, executive vice president marketing, Four Seasons Hotels and Resorts.  “It provides the same convenience and ease in booking or checking availability they have come to rely on through more traditional avenues, directly linking to a central e-booking site or on- property phone contact.  Plus it offers a portable window into the inspiring and memorable experiences Four Seasons offers.”

The application has three main functions:

Find a Room – Confirm availability at all 82 Four Seasons properties worldwide; the application connects the user directly to the Four Seasons website for easy booking while a reservations agent can be reached via phone with just a tap.
Plan to Relax – Access spa menus from hotels and resorts around the world to find the perfect treatment; users are instantly connected to the spa of their choice to book an appointment at the click of the “call” button.
Embark on a Virtual Holiday – Tour properties from Bora Bora to Paris or Santa Barbara and enjoy a little escape with just the swipe of a finger.

More information:

* Four Seasons

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