- Ebookers launches Facebook competition for couples »
- New Cook boss expected to boost firm's online strategy »
- Knowledge of mobile payments lacking in industry, finds study »
- Ritz Carlton president shares hotel tips in new app »
- Medhotels signs up for time-saving Multicom feature »
- Travelport gets all social with Digital Visitor tie-up »
- CarTrawler beefs up management team »
- In-house tech team trumps agency approach for attractions specialist »
- Social and mobile impact on sales ‘overhyped’ »
- Travel Bloggers Unite unveils online jobs service after tie-up »
- Guest post: Driving traffic from search just got a whole lot harder »
- HRS to demonstrate how hotels can distribute for 0% commission »
- Travesse announces £1.3m boost for hotel booking engine Starfish »
- Sabre strikes distribution deal to expand easyJet’s reach with agents »
- Amadeus pledges to use €200m European loan to revolutionise travel »
- SiteMinder hails deal with India's MakeMyTrip »
- OTA’s Ryanair sales prompt demand for legal clarification »
- Guest Post: How the new cookie regs will affect call tracking solutions »
- Expedia gets more personal with revamped beach pages »
- Travel technology’s evolution lagging other sectors »
First Choice appoints Commission Junction
Comments
First Choice has appointed Commission Junction to manage its affiliate programme for the next 12 months.
The move follows a decision by TUI Travel to try to consolidate its online marketing brief to fewer suppliers.
Commission Junction has worked with Thomson Holidays and other brands within the portfolio for the past seven years.
TUI affiliate manager Charlie Range said affiliate marketing was new to First Choice at the beginning of this year but already accounts for about 15% of the brand’s online marketing budget.
She anticipated the figure would increase further next year as First Choice concentrates on its core family market through affiliate marketing on content sites.
Ranger added that the move to Commission Junction had also been prompted with the company’s recent partnership with feed-specialist FusePump.
Comments
Travolution on Twitter
Recent Activity on Facebook
Most ReadMost Popular DiscussionsLatest Comments
- © Travel Weekly Group Ltd 2011.
- About us
- Contact us
- Advertise
- Terms & Conditions
- Disclaimer
- Privacy
- Site Map
- Mobile