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Easyjet to launch group planning app for Facebook
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EasyJet has developed a group planning application for Facebook enabling users to discuss and share plans before booking.
The service is part of the budget airline’s social media strategy which includes its @easyJetcare customer service presence on Twitter.
There are further plans for a customer channel on Facebook in the coming weeks.
EasyJet UK regional general manager Paul Simmons predicted the monetisation of social media as a trend for 2010 at Travolution Question Time last week.
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