Virgin Holidays has joined forces with Digital Visitor to unveil a social media application for its website.
From July, the website will feature a white label version of Digital Visitor’s Visitor Review platform enabling customers to upload and share pictures, videos and reviews of their holiday experiences.
The tour operator is seeking a return on its investment through increased enquiries and conversions from new and existing customers via the new application.
Virgin Holidays is also hoping to achieve greater browsing time and a rise in organic traffic through the tie-up.
Digital Visitor already works with VisitBritain and signed a deal with Flight Centre earlier this year.