US wins put Fortune Cookie's global vision into focus

By Travolution
By Travolution
November 11, 2011 12:00 PM GMT

Full service digital agency Fortune Cookie is celebrating two major contract wins in the US as it established itself on the global stage.

The London-based firm that works with the likes of ebookers, Royal Caribbean, Tui Travel and Europcar, has opened new offices in South East Asia in the last six to nine months.

And a new base in New York was opened in September following a UK government trade mission in June and the securing of its first US client in a deal worth $1.2 million.

Fortune Cookie chief executive, Justin Cooke, said the firm has also just won the US American Express account having already worked with the credit card provider in the UK.

“We are going global,” he said. “From one office in the UK we now have five round the world. We have doubled in size and now 60% of our revenues come from outside the UK.”

Cooke said the bases in the Far East will allow Fortune Cookie to “follow the sun” with developers working non-stop in its facility in Poland before handing on to colleagues in Hong Kong and Singapore.

“It all about speed to market,” added Cooke. “There has never been a better time from a currency perspective to sell your services abroad. We are cheap.

“And the UK is also probably the world’s most advanced, sophisticated provider of technology services.

“We have a millennia of trading heritage in the UK. We used to be a nation of shopkeepers, we are now a nation of e-tailers. The UK has become a tech tiger in its own right.”

Mobile and social are set to be two areas Fortune Cookie will look to develop in coming months, Cooke saying it is hiring top talent to create new products.

The ebookers’ Explorer iPad app developed by Fortune Cookie was named best mobile application in the Travolution Awards 2011 and another client, Royal Caribbean, also scooped a prize.

Travel represents around 20% to 25% of Fortune Cookie’s business as revenues approach  £15 million. The second quarter of 2011 saw 1.5 billion visitors come to the websites it powers.

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