Lowcost carrier Norwegian agrees GDS distribution deal with Sabre

By Travolution
By Travolution
January 31, 2013 03:52 PM GMT

Expanding low cost carrier Norwegian is to distribute to the trade via the Sabre GDS.

Agents will be able to book tickets that include ancillary services offered by the carrier, including onboard meals and up to two checked bags.

The deal with Sabre is part of the carrier's long-term growth strategy that includes entry in to the North American market.

Sales director Lars Sande said: “This agreement with Sabre, and the global reach it provides, will help distribute our product into new markets.

“The agency channel will play a crucial role in our ability to provide a first-rate travel experience at affordable prices to the broadest possible customer base. It will also allow agencies and travel management companies to efficiently shop and book our bundled fares.”

Sabre EMEA senior vice president Harald Eisenaecher (pictured) said: “Norwegian’s importance among European corporations and business travellers has been growing in recent years.

“Sabre aims to play a pivotal role in the airline’s future by making its fares, ancillaries and schedules available to our global travel agency community and helping drive revenue from the corporate market.

“This deal is also a crucial development for Sabre as we continually strive to bolster the low-cost airline content available for our travel agency customers.”

These include easyJet, Germanwings, Kulula and FlyDubai.

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