Sojern brings its Big Data travel technology to Europe

By Travolution
By Travolution
March 7, 2013 08:30 AM GMT

San Francisco-based Big Data travel marketing platform, Sojern, has announced a first step into international markets having set up an office in London.

The firm claims to been doubling in size year on year through its propriety software aimed at maximising the effectiveness of travel firms’ digital campaigns and spending.

Stephen Taylor, former chief executive of Qype who has previously worked for Yahoo! and BA’s Airmiles loyalty scheme, has been appointed international managing director.

He said now was the right time for Sojern to establish a base outside of the US, saying many of the firm’s customers were international brands and required a global solution.

“With a focus on innovative technology and a veteran team of travel experts, Sojern is well-positioned to meet the growing demand from global travel brands for high performance digital marketing and monetisation.

“I’m thrilled to join the team and help bring Sojern’s differentiated solutions to new markets.”

Sojern announced its international expansion at this week's annual ITB trade show in Berlin which it was attending for the first time. 

Among Sojern’s existing travel customers are American Airlines, American Express, Avis/Budget Group, Choice, Delta, Enterprise, Hertz, Hilton, Hyatt, IHG, Las Vegas, Marriott, Starwood, United, and USAir.

The firm’s technology has been built to help firms maximise and grow revenue from the traffic they drive to their sites, either through directly retargeting visitors who do not convert or from their activity after they leave the site.

Sojern claims to have “cracked Big Data in the travel sector” exploiting its 100 million anonymous traveller profiles and billions of traveller intent data points.

It claims that through this it is able to deliver the right messages to the right travellers at the right times, through multiple channels including display, video, email, social media and mobile.

Mark Rabe, Sojern chief executive, said: “Since 2007, Sojern has been building the world’s leading data-driven traveller engagement platform, helping brands more efficiently and meaningfully engage travellers to drive conversions and loyalty.

“Our expansion both in the US and abroad will address the increasing demand from multinational travel brands for data-driven marketing, monetization and insight solutions at scale.”

Sojern said this year it will aggressively increase global staff, expand its data science team, and invest heavily in its technology platform, including the development of key products in machine learning technology, enhanced programmatic buying (real-time bidding) and data insights.

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