http://www.travolution.co.ukThe latest information from Travolution6015582415http://www.travolution.co.uk/Articles/2010/01/05/3121/carnival-uk-takes-cautious-line-on-brand-bidding-ban.htmlCCPTue, 05 Jan 2010 01:00:00 -00:00Carnival UK will assess how a move in the US to prevent agents bidding on its brand names impacts on agent business before deciding whether to follow suithttp://www.travolution.co.uk/Articles/2009/12/22/3090/holiday-cottages-tv-campaign-to-go-live-on-boxing-day.htmlCCPTue, 22 Dec 2009 03:00:00 -00:00This Boxing Day will see leading domestic cottage rental supplier Holiday Cottages Group launch its first television campaign in the UK for three yearshttp://www.travolution.co.uk/Articles/2009/12/17/3091/travel-loyalty-schemes-should-focus-on-middle-tier-customers-in-2010.htmlCCPThu, 17 Dec 2009 03:00:00 -00:00Airlines and hotel operators have been warned they could be planning to target the wrong customer groups as they look to boost the profitability of their loyalty schemes in 2010http://www.travolution.co.uk/Articles/2009/12/15/3080/wttc-signs-5m-multi-channel-deal-with-broadcasters-press-release.htmlCCPTue, 15 Dec 2009 11:00:00 -00:00The World Travel and Tourism Council has named CNBC, National Geographic Channel and Sky News as its official broadcast partners http://www.travolution.co.uk/Articles/2009/12/15/3083/easyjet-to-launch-group-planning-app-for-facebook.htmlCCPTue, 15 Dec 2009 11:00:00 -00:00EasyJet has developed a group planning application for Facebook enabling users to discuss and share plans before booking.http://www.travolution.co.uk/Articles/2009/12/15/3084/monarch-to-launch-mobile-service-with-travel-buddy.htmlCCPTue, 15 Dec 2009 11:00:00 -00:00Monarch Airlines has agreed a three-year deal with Travel Buddy to supply customers with information updates on their mobile phoneshttp://www.travolution.co.uk/Articles/2009/12/15/3079/comparison-site-tops-natural-search-charts.htmlCCPTue, 15 Dec 2009 09:00:00 -00:00Carrentals.co.uk, part of Expedia Inc’s Hotwire Group, was the most visible car hire web site during September, according to Greenlight search agencyhttp://www.travolution.co.uk/Articles/2009/12/11/3074/press-release-opodo-inks-two-year-deal-with-affiliate-window.htmlCCPFri, 11 Dec 2009 11:00:00 -00:00Opodo, the leading pan-European online travel company specialising in worldwide travel, have signed an exclusive two-year contract with Affiliate Window appointing them as their sole UK affiliate networkhttp://www.travolution.co.uk/Articles/2009/12/09/3072/press-release-holiday-cottages-hires-two-agencies-for-digital-marketing-brief.htmlCCPWed, 09 Dec 2009 12:00:00 -00:00Holiday Cottages Group, the UK’s number one holiday cottage rental agency has announced the appointment of Efficient Frontier and Essence to a joint digital marketing brief in 2010. http://www.travolution.co.uk/Articles/2009/10/06/2917/travel-intelligence-in-marketing-drive.htmlCCPTue, 06 Oct 2009 09:40:00 +01:00 Travel Intelligence is planning a marketing push including affiliate marketing and other e-marketing channels. The luxury hotel specialist has just completed a website revamp as well as the move to a new technology platform. Chief executive Alan Josephs said the plan was to invest in marketing and a deal has already been signed with digital marketing company Trade Doubler. There are further plans to expand the newsletter as well as introduce a deals section on the site. He said: “For the last six to nine months it has really been a heads down focus on relaunching the site and moving on to the new platform. We have also optimised the site for search engines and there was a lot we had to do in terms of the architecture.” Travel Intelligence will also be expanding its content through partnerships with bed banks as well http://www.travolution.co.uk/Articles/2009/09/11/2861/discover-the-world-marketing-targets-uk-trade.htmlCCPFri, 11 Sep 2009 04:10:00 +01:00 Discover The World Marketing is targeting a hike in business from the UK trade following a deal to represent Las Vegas hotel chain Harrah’s. The travel sales representation, marketing and outsourcing specialist already works in 51 countries worldwide to represent more than 60 companies including bmi, Delta, Etihad, Virgin Atlantic, Princess Cruises and Royal Caribbean. Traditionally most of its business has been outside the UK. Its UK office oversees 20 offices worldwide and more than 20 clients.   Vice-president Rob Pope said several further UK deals were in the pipeline. He added: “We have not had a strategy to build our UK sales representation arm before because we have been focused on managing the whole region we represent. We have come out of our shell and made it known more recently through existing clients that we can do UK work for them.” Chief executive Jenny Adams said the http://www.travolution.co.uk/Articles/2009/08/07/2766/travel-companies-poor-at-email-promotions-report-claims.htmlCCPFri, 07 Aug 2009 10:00:00 +01:00 Travel companies risk losing some of their customer base because they are poor at sending out personalised emails when promoting products to subscribers, according to research by email specialists Return Path. The company researched 69 companies, ten of which were travel businesses and the rest of which were publishing, retail, non-profit, and social networking organisations. They were surveyed over a five week period in January and February this year. The travel companies surveyed were: Opodo, Thomson, Kuoni, Virgin Holidays, British Airways, EasyJet, Thomas Cook, Lastminute.com, Expedia.co.uk, TravelSupermarket.com. Margaret Farmakis, senior director of response consulting at Return Path, said travel companies were missing opportunities to tailor e-mails to holidaymakers’ needs and gain follow-up business. She said: “They are collecting the data, like which airport you would like to fly from, http://www.travolution.co.uk/Articles/2009/07/31/2753/mixed-results-for-travel-firms-on-twitter.htmlCCPFri, 31 Jul 2009 07:47:00 +01:00 A detailed analysis of how 140 brands from a variety of sectors use Twitter offers a wealth of advice and best practice examples, with the simplest distinction being whether brands should use the micro-blogging site for engagement or broadcasting. Immediate Future released the 200-page white paper 'The Truth About Twitter' this week. The most effective “engagement” site comes from the hospitality sector. @hyattconcierge is ranked as having 100% engagement, based on the percentage of @replies which feature on the feed. “The clue is in the name,” as the study says of Hyatt Concierge. Its role is to respond to queries from its customers. Other hotel Twitter feeds looked at in the report perform less well in terms of engagement, although the feeds from Marriott (@MarriottIntl) and Macdonald Hotels (@MacdonaldHotels) provide more deals and destination content, performing better in terms of broadcasting. @vishttp://www.travolution.co.uk/Articles/2009/07/24/2744/worldreviewer-throws-adnet-system-open-to-third-parties.htmlCCPFri, 24 Jul 2009 09:35:00 +01:00 Worldreviewer has developed a white-label version of its AdNet advertising platform for publishers. The destination specialist has already signed up Columbus Travel Media’s World Travel Guide as its first partner. The technology enables partners to add their own advertisers to the system as well as their Google Adsense code. Worldreviewer, which gets a share of click through revenue, has also affiliated the system to about 20 other travel websites including Wanderlust and placesonline as a means of building up traffic. The company has also revamped its weather guide adding sliders enabling users to select destinations by choosing a maximum daily temperature and average daily rainfall. Users can click on the destination and view relevant offers and experiences. http://www.travolution.co.uk/Articles/2009/07/21/2728/travel-vertical-improves-in-q2-for-google.htmlCCPTue, 21 Jul 2009 09:04:29 +01:00 Search giant Google has told analysts that its travel vertical is improving, based on its performance during the three months from April to June. Talking through its Q2 results last week, Google’s CEO Eric Schmidt told Wall Street on its earning call: “With the notable exception of the financial vertical, other verticals which had been significantly affected - in particular shopping and travel - appear to be recovering.” However, the Google execs on the call talked in terms of “stabilisation” of the business. “We’re not at the moment looking at that downward spiral that we thought we might see six months ago,” Schmidt said. The UK’s  revenues for the second quarter came in at $715m, an 8% year-on-year drop. In the first three months of this year UK revenues were $733m. Foreign exchange and hedging have a unquantified impact on the UK numbers.