The Innovators #1 - TripIt


Following Day One's Innovation Summit, six companies were selected by the audience to go forward to the final round of voting over the next two days.

TripIt is the first to be featured here.

It is an online platform that builds a travel itinerary from various booking confirmation emails and integrates travel information, weather, maps, and city guides to an itinerary that can be shared via social networking.

It makes money from online advertising, lead generation and premium services. Competitors are WAYN.com and Dopplr.

TripIt raised $6.1 million from a number of investment vehicles including Sabre Holdings.

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