Yapta - Your Amazing Personal Travel Assistant - is a travel shopping website delivering a unique combination of price assurance and transparency to consumers who have purchased air travel online. It also alerts customers of price changes and changes to rewards redemption values.
The founders - including Tom Romary - claim there is no other travel website which automatically and continously checks flight-specific prices.
It is venture funded, raising $2.3 million is seed captial from First Round Capital, Voyager Capital, Swiftsure Capital and Bay Partners in July 2007.
Here is Yapta's Megan Kiernan:
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