We blogged about the infamous Holiday Extras parking ad back in September this year and wondered privately how long before the Advertising Standards Association would receive a complaint.
It didn't take long, but today the ASA has thrown out the complaint.
Shame the ASA just didn't crack down on the ad for being rubbish. At the time of writing this post it was played via the Vimeo player 2,600 times and only two people have been moved sufficiently enough to say they like it. Less than a thousand views on the Youtube version.
[Expect that to increase today after the ruling]
Personally I'm not keen on the vid, and I think the ASA justification - 'it's extreme, so nobody will take it seriously' - leaves a bit of a loophole. So as long as it's extreme and someone laughs, it can't be racist?
Now wait for that lone complaint to be joined, Ross and Brand style, by thousands more now the media is writing about it...